https://brand-sensory.com/musings daily 0.75 2026-09-09 https://brand-sensory.com/musings/the-cateys monthly 0.5 2026-09-09 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/f6f3a0ae-8f48-4839-849a-4f886f8ed6be/_12A0050.jpg musings - Behind the scenes at The Cateys 2026 - Make it stand out Guests were greeted with an inspiring display that spoke to Exclusive Collection’s values and purpose. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754240253-IWQ9NNVIQRR53N6A564B/_12A0386.jpg musings - Behind the scenes at The Cateys 2026 - Make it stand out Only British wines and water were on the drinks menu, curated by Matthew Clark. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/fa82957a-8b0a-4b51-a80e-cec4abe4a7ae/_12A0852.jpg musings - Behind the scenes at The Cateys 2026 - “This event was an opportunity for us to showcase our brand and business principles to the entire hospitality industry, and so we wanted to be very particular about how we did that. With the support of BrandSensory we were able to bring to life all of the things that mattered to us - how it feels to be a part of Exclusive. BrandSensory’s deep knowledge of our brand and business meant they could craft a holistic and immersive experience for the guests with every detail carefully considered. Their creative thinking teams so well with brilliant design skills and their collaborative project management style meant with our internal deliverables it all came together perfectly. I was thrilled with the results and felt incredibly proud on the night.” Danny Pecorelli. Managing Director, Exclusive Collection. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/09346211-2286-4c4c-8937-6c84e9ecb321/_12A0060.jpg musings - Behind the scenes at The Cateys 2026 - Make it stand out The entrance to the event was filled with 16 heritage apple trees, fruits and vegetables picked fresh from Lainston House’s kitchen garden that day, along with large scale images from the hotels’ grounds. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/e0aa3c5f-c66c-4e37-b2c8-5546e8560832/_12A0008.jpg musings - Behind the scenes at The Cateys 2026 - Make it stand out A biophillic design approach was taken in the bathrooms, with breathtaking imagery from the hotel estates, natural planting, spa pod chairs, a herb and floral diffused scent and a nature-inspired playlist. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/89bf88b3-b530-4049-a199-64135ac45e34/Screenshot+2026-08-26+at+15.10.15.png musings - Behind the scenes at The Cateys 2026 - Make it stand out South Lodge x Pelegrims vinotherapy handwash and lotion were placed in all bathrooms alongside herb pots that guests could take home for a donation to the event’s charity. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754318638-3730ICOUJ38MN9O2Q9EF/Image+1.jpg musings - Behind the scenes at The Cateys 2026 - “Everyone was full of compliments about your work - it looked absolutely fantastic! I thought it gave the Cateys some needed freshness with this new look! Really impressive!” Sophie Borel. Design Manager, Cheval Collection https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/8bef490c-7934-46ae-821f-41821b059ad3/Cateys+2026+071.jpg musings - Behind the scenes at The Cateys 2026 - Make it stand out The chefs were challenged to create a menu with all ingredients sourced from the British Isles. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/534ce5cf-c6a7-4d64-ac49-bab04ecfb2ac/_12A0080.jpg musings - Behind the scenes at The Cateys 2026 - Make it stand out A sprinkle of Michelin stardust - The Manor House’s Rob Potter works with Pennyhill Park’s Steve Smith on finishing touches https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754238540-7XAMXVN8NQI71LTU8KT5/Screenshot+2026-08-26+at+15.09.46.png musings - Behind the scenes at The Cateys 2026 - Make it stand out Botanica’s Tom Bartle oversees an Academy chef plating up the vegan main course. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754236814-MFXEXU8DQUW3P9LAF5Z8/_12A0021.jpg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754236883-QNBUFMD0MO2F8Q0R1RMD/IMG_0223.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754238659-0V3R3BOW1PNIJO49PFQ7/Cateys+2026+049.jpg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754240253-IWQ9NNVIQRR53N6A564B/_12A0386.jpg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754240498-M0WNBWXGLMR22JHILAPY/_12A0004.jpg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754319009-7NMTFP3F9EEGCQRURE3R/_12A0006.jpg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754675209-PZXPSMY0YFVGNDELXQGE/IMG_0252.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787757056949-G8FTKGMM7JQPLB8WS892/IMG_3122.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754320371-HNJUYYJ8V5KUN905JOJK/IMG_0218.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754419363-KZM0DVMUGTI6XTJ8PUSR/IMG_0189.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754419445-I491D7W3JEKI2EVMGK5R/IMG_0173.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754454474-9IVXDL7NYHLX1LCMRNOG/Screenshot+2026-08-26+at+15.27.22.png musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754673611-56RT19IR0HPRFV6MMRO1/IMG_0281.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754421012-XRZUE8I41GXQQV8TGSLE/IMG_0194.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787756577171-ES9OZ7W1WOFDGI7TKCBP/IMG_3121.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754484717-1FKY5FENPIMCJP79XTP2/Screenshot+2026-08-26+at+15.10.53.png musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787760877747-OTCERDCO71ZG2CFCWJ9I/_12A0054.jpg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787756740177-F2SAWNF874I6X778VOA8/IMG_3119.jpg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787754673749-JA02YMJ7T0Q259OXME1O/IMG_0256.jpeg musings - Behind the scenes at The Cateys 2026 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1787758187478-EJE6JVSQKMDAFN5J2V51/IMG_3120.jpeg musings - Behind the scenes at The Cateys 2026 https://brand-sensory.com/musings/touch-me-touch-me-i-want-to-feel-your-brand monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/9958d3f1-9dfb-4941-b1b7-3ca228fe6927/R-521124-1266230110.jpg musings - Touch me, touch me, I want to feel your… brand! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/9d2aeaa8-f44c-4d5d-ac26-487907c40989/The+Seat+of+Emotions+-+Photo+03.jpg musings - Touch me, touch me, I want to feel your… brand! - Make it stand out The soft fabric on Ligne Roset’s Pukka chair stimulated strong emotions in a recent sensory experiment https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/2da17a51-117e-4601-a927-5856ec5e588a/BeoRemote-One-Bluetooth-og-IR-teknologi.jpg musings - Touch me, touch me, I want to feel your… brand! - Make it stand out Bang & Olfusen remote controls are heavier than necessary, increasing value perception for the luxury brand https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/94e97615-6eee-461f-a9f0-2b173f619ed8/Ansty+Hall+Art+Record+Feb+24+-32_websize.jpg musings - Touch me, touch me, I want to feel your… brand! - Make it stand out The design concept and artworks at Ansty Hall draw on specific sensory textural cues https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/b85102af-6a3b-43e8-85a8-d1afc7951fe4/2_7a844dbf-c33e-4d9c-949d-4b997fde2fea.jpg musings - Touch me, touch me, I want to feel your… brand! - Make it stand out Using specific textural cues not only enhance the design aesthetic but also deepen customer perceptions that drive commercial behaviours https://brand-sensory.com/musings/if-ai-is-the-bug-authenticity-is-the-antidote monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1738845336291-SHTYGRQUJ0UU4F8P10YI/Screenshot+2025-02-06+at+12.35.22.png musings - If AI is the bug, authenticity is the antidote. - Make it stand out Tools such as OpenArt are now freely available and easy to use AI editorial tools https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1eb0b7c5-a3a9-4485-89a3-23b51d5ef08f/brains.jpg musings - If AI is the bug, authenticity is the antidote. - Make it stand out Image credit: UCL Changing Minds https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/8f46b69f-2841-4a50-9570-582b66f05b2c/AHH+Rooms+Feb+24-122_websize.jpg musings - If AI is the bug, authenticity is the antidote. - Make it stand out Sensory-led design in ‘Henry’s library’ at Ansty Hall. Image credit: Feasts Shoots & Leaves https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/a55ba96c-3e2f-44fc-abd0-ccc94cfcaa89/Screenshot+2025-02-06+at+12.09.44.png musings - If AI is the bug, authenticity is the antidote. - Make it stand out Canva is one tool that provides AI templates https://brand-sensory.com/musings/news-article-exclusive-collection-completes-its-brand-repositioning-and-launches-new-ux-website-mht9c monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/27368207-c72b-4a58-829f-35de4889e279/Ansty+Brand+Film+Day+1-134_websize.jpg musings - News article: Specialist Brand Agency BrandSensory Behind Exclusive Collection’s Brand Refresh - Make it stand out Ansty Hall. Photo credit: Eat, Shoot and Leaves for Exclusive Collection https://brand-sensory.com/musings/the-seat-of-emotion monthly 0.5 2026-08-26 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/b9c7ada9-dc75-45a8-bb23-b6ff01e1e711/The+Seat+of+Emotions+-+Photo+06.jpg musings - The seat of emotion - Make it stand out Five industry-leading interior designers were put under the spotlight at The Restaurant & Bar Design Awards and Ligne Roset Contract sponsored event.. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/535104a1-def5-4f48-873d-f67013227a52/The+Seat+of+Emotions+-+Photo+02.jpg musings - The seat of emotion - Chair one: The Rubia. “I feel quite important sitting in this chair” Billie Lloyd-Jones https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/e0538bb8-17ef-459a-8af0-ae2db72c8656/The+Seat+of+Emotions+-+Photo+01.jpg musings - The seat of emotion - Make it stand out Nikita Wilson explores her emotional reaction to The Rubia chair. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/9d2aeaa8-f44c-4d5d-ac26-487907c40989/The+Seat+of+Emotions+-+Photo+03.jpg musings - The seat of emotion - Chair two: The Pukka “I feel happy, and at ease and playful. And like, I want to have a gossip or have a fun conversation with someone.” Nikita Wilson https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/7cffe80f-52e9-496b-9097-80b740c9a8fc/The+Seat+of+Emotions+-+Photo+04.jpg musings - The seat of emotion - Make it stand out Billie Lloyd-Jones felt playful in The Pukka chair. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/49b3418b-342b-4f1b-946a-13b670352a02/The+Seat+of+Emotions+-+Photo+05.jpg musings - The seat of emotion - Make it stand out Gautier Pelegrin reflects on the impact of his emotional discovery. https://brand-sensory.com/musings/news-article-exclusive-collection-completes-its-brand-repositioning-and-launches-new-ux-website monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/5a590c62-16cf-41eb-b37b-60d6b93537dc/South-Lodge-Branding-Film-188_websize-2-696x464.jpg musings - News article: Exclusive Collection completes its brand repositioning and launches new UX website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://brand-sensory.com/musings/sz7thrao6rkqb9cpkz8kfdaxmdtcvf monthly 0.5 2024-05-01 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1714578426696-WSX3C290O7ES0C0IXU33/image-asset.jpeg musings - The secret weapon for building a distinctive brand? Sensory design - Make it stand out Sensory design doesn’t need to be gimmicky. Authentic experiences that are true to your brand ethos really resonate. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1714577989182-4OTOLIJE9OYXR1JL11NW/image-asset.jpeg musings - The secret weapon for building a distinctive brand? Sensory design - Make it stand out Harley Davidson embodies the spirit of freedom and rebellion with a multi-sensory design approach. https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/cbebaf65-af91-416d-a497-fa1a4e71768e/07alexlamparty11.jpg musings - The secret weapon for building a distinctive brand? Sensory design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://brand-sensory.com/musings/the-power-of-authenticity-building-a-brand-experience-that-resonates monthly 0.5 2024-04-23 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/1713891115050-9PRJAKNF1P8L05U76Z4G/image-asset.jpeg musings - The power of authenticity: Building a brand experience that resonates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://brand-sensory.com/musings/blog-post-title-one-txh9m monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/64c29cc9efc6ea048bd02ce0/b5c937be-32d8-4a02-ac72-479541520c15/SLH+Rooms+Oct+22-41.jpg musings - News article: Sensory Branding Revolution - Make it stand out South Lodge Hotel. Photo courtesy of Exclusive Collection. 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