our story
BrandSensory® is a concept and methodology developed by Gerri Hansen which innately grew out of both her personal influences and professional experiences working in the marketing industry for over 20 years with global, luxury brands. Daughter to a seamstress and boutique owner, exposed from an early age to textures, colours and design, it was a seed planted by the Coutts private bank CEO - the challenge to ‘get people to feel the aura’ - that allowed Gerri to experiment with sound, sight, design, scent and multi-sensory experiences across key client touchpoints. This experience compelled her to translate her natural instinctive approach to brand design, and create uplifting and meaningful opportunities to drive connections, talkability and express the brand’s essence beyond traditional channels.
Gerri’s unique take on brand experience design was honed and refined over a number of years through her consulting work with several industry leading brands including redefining the brand strategy and guest experience executions for each of the Exclusive Collection hotels (Pennyhill Park Hotel & Spa, South Lodge Hotel & Spa, Lainston House, The Manor House Hotel & Golf Club, Royal Berkshire, Fanhams Hall, The Castle Inn, Ansty Hall), and propositional product design for Ridgeview English Sparkling Wine Estate. These progressive businesses (all certified B Corporations) were seeking fresh brand experience strategies and executions to help them stand out in a competitive luxury brand marketplace to target HNW/UHNW clients. Excited by the prospect of something new, they embraced a refreshingly human and intuitive approach that streamlines their marketing briefs, drives differentiation, and creates compelling connections on a sensory level with their customers.
With further insight from leading industry experts and several piloted projects, with overwhelmingly positive feedback from both brand owners and their agencies, BrandSensory has been built to offer businesses a unique opportunity to stand themselves apart from the masses, designing a truly distinctive, unforgettable brand.
our purpose and values
We exist to:
Give brands the tools to deliver deeper, connected experiences with their customers, resulting in commercially valuable relationships.
Our values:
•Curiosity
•Empathy
•Collaboration
•Pride
•Provocation
“Having spent decades in the marketing industry with and for global businesses including Coutts, Exclusive Collection, WPP, Aviva, HSBC Premier, Trip Advisor and Unilever, I realised that my intuitive approach to brand storytelling was pretty unusual. Having worked in house, agency and running my own consultancy, particularly with brands in the luxury and hospitality sectors targeting high net worth (HNW) and ultra HNW individuals, I found that something was always missing in the brand guidelines to help craft a truly ‘on brand’ experience that could be delivered consistently across all channels. Too often I saw agencies telling brands how they interpreted them, or over-stretched or siloed in-house teams totally overwhelmed by channel diversification and digital evolutions, resulting in a brand story being told a thousand ways. It has resulted in the creation of BrandSensory - providing an essential service for businesses which simply doesn’t exist elsewhere. It is the missing piece of the brand puzzle because it allows brands to communicate with customers on a human level, consistently, and I’m so passionate about helping brands discover a more subtle yet powerful way to build stronger connections.
- Gerri Hansen, Founder of BrandSensory®