We put emotions and the senses right at the heart of your brand strategy, design and experience.
So that your customers stay longer,
buy more
and tell their friends.
With learnings from neuroscience, we craft and embed subtle characteristics that stand you apart from your competitors, increase memorability, and drive a deeper, more emotional and sensorial connection with your customers whilst delivering highly covetable and commercial brand additions to your business.
what we do. and what we deliver.
Strategy
We capture and codify your brand’s set of distinctive sensory and emotional assets and attributes through our uniquely intuitive process to provide you with a bespoke BrandSensorium®. We arm you with an immersive toolkit to embed into your brand guidelines and use in your briefs from this point onwards. We devise a strategy for bringing your brand to life in a uniquely sensorial way throughout your customer touchpoints.
Design
We design and construct differentiating storytelling concepts and creative executions to elevate your brand and embed your sensory assets across all touchpoints, including devising emotionally engaging products, visual identities, experiences and campaigns. We work to drive deep connection and memorability with your customers. We obsess over the details and join the dots to create a connected and consistent narrative.
Experience
We tell your brand story authentically, delivering sensorial and unforgettable brand experiences. From soundscapes to scent, from interiors to menus, from pop-up experiences to authentic brand partnerships, from storytelling messaging to high-impact signage. We have a trusted team of specialist partners we can draw on to help deliver to the finest detail if you don’t have the expertise already to hand. We collaborate with your internal and external teams acting as brand guardians to help ensure the experience your customer receives is seamless.
The back story
BrandSensory® is a concept and methodology developed by Gerri Hansen which innately grew out of both her personal influences and professional experiences working in the marketing industry for over 20 years with global, luxury brands.
Daughter to a seamstress and boutique owner, exposed from an early age to the intuitive relationship with textures, colours and design, it was a seed planted by the Coutts private bank CEO - the challenge to ‘get people to feel the aura’ - that allowed Gerri to experiment with sound, sight, design, scent and multi-sensory experiences across key client touchpoints. This experience compelled her to translate her natural instinctive approach to brand design, and create uplifting and meaningful opportunities to drive connections, talkability and express the brand’s essence beyond traditional channels.
As the consultancy grew, this unique take on brand experience design was honed and refined over a number of years with several industry leading brands including redefining the brand strategy and guest experience executions for each of the Exclusive Collection hotels (Pennyhill Park Hotel & Spa, South Lodge Hotel & Spa, Lainston House, The Manor House Hotel & Golf Club, Royal Berkshire, Fanhams Hall, The Castle Inn, Ansty Hall), and propositional product design for Ridgeview English Sparkling Wine Estate. These progressive businesses (all certified B Corporations) were seeking fresh brand experience strategies and executions to help them stand out in a competitive luxury brand marketplace to target HNW/UHNW clients. Excited by the prospect of something new, they embraced a refreshingly human and intuitive approach that streamlines their marketing briefs, drives differentiation, and creates compelling connections on a sensory level with their customers.
With further insight from leading industry experts and several piloted projects, with overwhelmingly positive feedback from both brand owners and their agencies, BrandSensory has been built to offer businesses a unique opportunity to stand themselves apart from the masses, designing a truly distinctive, unforgettable brand. From the inside out.
our purpose and values
We exist to:
Give brands the tools to deliver deeper, connected experiences consistently with their customers, resulting in commercially valuable relationships.
Our values:
•Curiosity
•Empathy
•Collaboration
•Pride
•Provocation