what we do. and what we deliver.
We put emotions and the senses right at the heart of your brand strategy design and experience.
So that your customers stay longer, buy more and tell their friends.
With learnings from neuroscience, we craft and embed subtle characteristics that stand you apart from your competitors, increase memorability, and drive a deeper, more emotional and sensorial connection with your customers whilst delivering highly covetable and commercial brand additions to your business.
BrandSensorium®
We capture and codify your brand’s set of distinctive sensory assets and attributes through our uniquely intuitive process. If desired, we provide neuroaesthetic testing and research too. We arm you with an immersive toolkit you can embed into your brand guidelines and use in your briefs from this point onwards.
Strategy
We design and plan differentiating strategies to elevate your brand and embed your sensory assets across all customer touchpoints, including creating new products, experiences and campaigns. We work to drive deep connection and memorability with your customers. We obsess over the details and join the dots to create seamless consistency of experience.
Experience
We collaborate with you and your partners to deliver sensorial brand experiences; from soundscapes to scent, from interiors to menus, from visual identity to brand partnerships, from storytelling messaging to high-impact uniforms. And we have a team of specialist suppliers we can draw on to help if you don’t have the expertise already to hand. We act as brand guardians to help ensure the experience is delivered consistently on the ground.
our purpose and values
We exist to:
Give brands the tools to deliver deeper, connected experiences consistently with their customers, resulting in commercially valuable relationships.
Our values:
•Curiosity
•Empathy
•Collaboration
•Pride
•Provocation
“Having spent decades in the marketing industry with and for global businesses including Coutts, Exclusive Collection, WPP, Aviva, HSBC Premier, Trip Advisor and Unilever, I realised that my intuitive approach to brand storytelling was pretty unusual. Having worked in house, agency and running my own consultancy, particularly with brands in the luxury and hospitality sectors targeting high net worth (HNW) and ultra HNW individuals, I found that something was always missing in the brand guidelines to help craft a truly ‘on brand’ experience that could be delivered consistently across all channels. Too often I saw agencies telling brands how they interpreted them, or over-stretched or siloed in-house teams totally overwhelmed by channel diversification and digital evolutions, resulting in a brand story being told a thousand ways. It has resulted in the creation of BrandSensory - providing an essential service for businesses which simply doesn’t exist elsewhere. It is the missing piece of the brand puzzle because it allows brands to communicate with customers on a human level, consistently, and I’m so passionate about helping brands discover a more subtle yet powerful way to build stronger connections.”
- Gerri Hansen, Founder of BrandSensory®