News article: Specialist Brand Agency BrandSensory Behind Exclusive Collection’s Brand Refresh

Family Business United magazine features a news article which explains the work undertaken by BrandSensory for luxury hotel group Exclusive Collection’s recent brand refresh.

The article explains details of the work involved, including a, audit of the 27-strong house of brands, exploring existing brand perceptions, attributes and assets. and topped off with a programme of sensory-led workshops, research and development. The article touches on the work undertaken on the concept development for the hotel group’s latest property acquisition, Ansty Hall near Coventry.

Read the full article here.

Ansty Hall. Photo credit: Eat, Shoot and Leaves for Exclusive Collection