The seat of emotion
Five industry leading interior designers were invited to join an opportunity to explore the intersection of design and emotion in this intriguing event hosted by Restaurant & Bar Design Awards in collaboration with Ligne Roset Contract and BrandSensory.
Staged around two signature Ligne Roset chairs: the Rubia and the Pukka, guests were invited to explore, observe, touch and sit in each chair and consider how their emotions can affect their experiences and the design choices they might make.
The designers' reflections on the importance of emotional connection in design reveals a profound truth about the intersection of form and feeling in our built environments.
Far beyond mere aesthetics or functionality, truly impactful design taps into our deepest emotional needs and responses. These emotional responses highlight how design can transcend its physical form to create meaningful experiences.
News article: Sensory Branding Revolution
“Ultimately, like a great first date, it all boils down to simple chemistry – sparking a customer’s senses to create an inexplicable sense of connection with the brand.”
DesignInsider’s conversation with Gerri Hansen, founder of BrandSensory, encompasses discussions about sensory design, its significance in brand strategy, and its applications across various industries.