News article: Sensory Branding Revolution
DesignInsider’s conversation with Gerri Hansen, founder of BrandSensory, encompassed discussions about sensory design, its significance in brand strategy, and its applications across various industries. The article also delves into the transformative effects of sensory design in the hospitality sector, explore the steps involved in creating a unique sensory profile for brands, and discuss the potential for sensory design to enrich various sectors beyond hospitality.
South Lodge Hotel. Photo courtesy of Exclusive Collection. Angela Ward-Brown.