The secret weapon for building a distinctive brand? Sensory design
In today's crowded marketplace, cut-through is crucial. And the customer experience can make or break the relationship. So, how do you make your brand truly unforgettable? The answer lies not just in what you show, but how you make your audience feel. Enter sensory branding, the secret weapon that uses all five senses to create powerful, authentic and lasting brand experiences.
News article: Sensory Branding Revolution
“Ultimately, like a great first date, it all boils down to simple chemistry – sparking a customer’s senses to create an inexplicable sense of connection with the brand.”
DesignInsider’s conversation with Gerri Hansen, founder of BrandSensory, encompasses discussions about sensory design, its significance in brand strategy, and its applications across various industries.