If AI is the bug, authenticity is the antidote.
In a world where AI-generated content is increasingly becoming the norm, a bespoke, authentic, sensory-led strategy is the antidote. Brands that lean into holistic experiences, connect with customers on a deeper, more emotional level, are the ones that will stand the test of time. Whether it’s through the feel of your reception chairs, the soundtrack on your hold music, or the scent that lingers long after a customer leaves, let your sensory assets work harder for your brand, with experiences to create lasting memories and strong brand relationships. That’s where the real magic happens.
The secret weapon for building a distinctive brand? Sensory design
In today's crowded marketplace, cut-through is crucial. And the customer experience can make or break the relationship. So, how do you make your brand truly unforgettable? The answer lies not just in what you show, but how you make your audience feel. Enter sensory branding, the secret weapon that uses all five senses to create powerful, authentic and lasting brand experiences.
News article: Sensory Branding Revolution
“Ultimately, like a great first date, it all boils down to simple chemistry – sparking a customer’s senses to create an inexplicable sense of connection with the brand.”
DesignInsider’s conversation with Gerri Hansen, founder of BrandSensory, encompasses discussions about sensory design, its significance in brand strategy, and its applications across various industries.